Called the new urban music superstar, Puerto Rican reggaetón singer/songwriter Jay Wheeler is the perfect example of what happens when true talent, raw emotion and social media align. When his best friend uploaded a video of Wheeler singing in the car, the world sat up and listened. This heartbreaker with the melodious voice (which earned him the nickname “La Voz Favorita”) woos fans with his unique style of romantic sentiment that makes hearts flutter. With hits like the triple-platinum “La curiosidad” and several Latin GRAMMY nominations (for Best Urban Song and Best Reggaeton Performance), it’s no wonder his star continues to rise.